Phthalo Records

Phthalo Records is an electronic music label with a deep catalog and a wide array of artists. They wanted to relaunch their web presence in a big way – with a site that would allow fans access to the complete audio catalog and give them a place to share music of their own. A major concern was making a site that felt bottomless and confusing.

We came up with a design structure that accommodated a wide variety of user interactions without being overly cluttered, as well as a data scheme that allowed for Phthalo to handle a large amount of media with low server costs.