Don Dini approached team A with a marketing problem. He had a fantastic web application called Operatus, but was underwhelmed with his current site’s design and message., One of our first steps was to create two separate sites for the two different levels of Operatus, consumer and enterprise class. The user experience was immediately clarified by this simple choice.
The site focuses on information and reduces the clutter. Operatus is about making life simpler for it’s users – the site makes that completely clear.