Being In Flow

Randy Spelling is a life coach who is dedicated to helping his clients to “become the best possible you and ride the current of life.” When we began working together, Randy had a number of dedicated clients, but had not developed a graphic identity.

He wanted something that expressed the idea of flow and had a humanist feel . We focused on creating something that felt inviting and unique without being confusing and unfocused. We arrived at an iconic river with graceful serif font.