Remember old school Sony? Cool Sony?

The one who would do crazy shit that changed the game like the Walkman?

Maybe these ads will refresh you memory on how bitchin Sony used to be

Thanks for those go to this guy.

In any event, whether I’ve reminded you of Sony’s heyday as a relevant tech company or not, get ready because here is their new hotness. Really amazing stuff. Really.

Sony UR Doin it Wrong from Aris Blevins on Vimeo.

Now in all fairness, apparently this thing has some good features, you can flick it and roll it to change tracks. Wow.

What the hell happened over there? This thing cost $100 dollars less than a PS3 (although that number is shrinking) and is at best a six month use throw away. Be afraid if you own Sony stock. On second thought if you own Sony stock you probably have not too much to worry about, so kudos.

It’s scary to look at these major companies that cannot seem to get their acts together. How could you honestly release this as a major roll out in an age when I can get a device with GPS, games, music and internet? And I’m not even just talking about the iPhone anymore.

Get it together Sony, I used to be a fanboy. The rest of you, innovate. Really.